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Troubleshooting Your Beacon Dashboard in 10 Steps

Can´t getting your beacons connected to your iPhone and/or campaign dashboard? Here´s what you should do: There should be 3G or (preferably) WIFI internet connection on. Bluetooth should be enabled. ‘Sharing Connection’ should be disabled....

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By |May 12th, 2015|beacons, campaign, CMS, dashboard, iPhone, Misc, tips, troubleshooting|Comments Off on Troubleshooting Your Beacon Dashboard in 10 Steps

How Should Content Marketing Impact Your Selling?

When I first wrote the title for this post, I wrote How Does but I honestly don’t believe too many companies understand how each impacts the other so I changed it to How Should. We often see beautiful whitepapers and case studies produced by marketing departments that are branded flawlessly, worded perfectly, and positioned well. But then we get a demonstration with the outbound sales …

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Why Infographics are an Absolute Must in Content Marketing

Last year was an banner year for our agency’s infographic program. I don’t think there’s a week going by that we don’t have a handful in production for our clients. Every time we see a lull in our client’s performance, we begin researching topics for their next infographic. (Contact us for a quote!) Many times we combine those strategies with whitepapers, interactive microsites and other …

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Stop Saying Attention Spans are Decreasing, They’re NOT!

We love snackable content just as much as the next person, but I believe there’s a huge misconception in our industry. The notion that attention spans are decreasing needs some context put around it. First, I absolutely disagree that people are spending less energy educating themselves around their next purchasing decision. Consumers and businesses that spent a lot of time before doing research are still …

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By |December 23rd, 2014|analytics, content marketing, Marketing Infographics, oracle, snackable content, time, time on page, time on site, time spent in session, time spent on page, time spent on site|Comments Off on Stop Saying Attention Spans are Decreasing, They’re NOT!

The 9-Step Guide to Create an Optimized Blog for Search

Even though we wrote Corporate Blogging For Dummies about 5 years ago, very little has changed in the overall strategy of content marketing via your corporate blog. According to research, once you write more than 24 blog posts, blog traffic generation increases by up to 30%! This infographic from Create the Bridge walks through some best practices for optimizing your blog for search. I’m not …

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The Digital Age Is Rapidly Changing Everything

When I speak to young employees now, it’s startling to think that they don’t recall the days that we didn’t have the Internet. Some even don’t remember a time without having a smartphone. Their perception of technology has always been that it’s continued to advance. We’ve had decades of periods in my lifetime where technology advancements settled… but that’s no longer the case. I remember …

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How to Measure the ROI of Mobile Apps

We’re working with a partner company on developing a mobile application for Android and iOS right now. While we’ve done our own apps, this custom app is requiring quite a bit more attention than we had imagined. I think it’s taking longer to work on the marketing, submission, and publishing of the mobile application than the app development time! We’ll definitely adjust expectations for work …

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Content Marketers: Stop Selling + Start Listening

It’s no easy task to come up with content that people actually want to read, especially since content is one area where quality always prevails over quantity. With consumers being inundated with massive amounts of content daily how can you make yours stand out above the rest? Taking the time to listen to your customers will help you create content that resonates with them. While …

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By |December 4th, 2014|analytics, content marketing, Marketing Infographics, Mobile and Tablet Marketing, social marketing, social media marketing|Comments Off on Content Marketers: Stop Selling + Start Listening

Why Is Free WiFi Important?

Everywhere you go Free Wi-Fi is available, retailers and business owners provide this service as a way to entice customers into their premises, but not many actually know why they are doing it apart from keeping up with the competition.
In a survey customers were asked “would the availability of In-Store Wi-Fi influence where you shop?”
At […]

By |October 11th, 2014|Social WiFi|0 Comments