From suggesting a tweet to your twitter followers at your band´s concert, to sending a discount for ice cream to your facebook fans, there are a number of ways to creatively combine beacons and social...
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The test has shown daily average of 250,000 daily visitors to Düsseldorf Central with about 40% having Bluetooth activated. The Open Playground was launched by Ströer and Deutsche Bahn. It was used by a broad...
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Végé group is launching beacons at a supermarket in Bologna. They will send digital discounts to users of both iPhone and Android. They are not doing anything particularly innovative yet, but this is significant news...
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Exterion Media UK and Proxama had a successful trial of Bluetooth Low Energy (BLE) beacons in Norwich last year. They are now bringing them to public transport in other major cities. Exterion, with a large portfolio...
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Retail giant Carrefour launched 50 beacons at a store in Tunisia. Over a 7 month period, their downloads increased by about 600% and users spent about 400% more time using the store´s app. With the...
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According to HotSpot, who work in mobile parking payment and proximity marketing, shoppers are 30% more likely to visit businesses when they receive messages on their smartphones after parking. 30 percent of the parking facilities...
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Boston Retail Partners has released a new report from contacting more than 500 top North American retailers that indicates in-store marketers are stepping it up pinpointing consumers and then tailoring their shopping experiences. Some key...
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GE and Qualcomm Atheros are developing technology for LED lights that will use both visible light communication (imperceptible light pulse patterns that can send info to apps) and Bluetooth low energy (BLE) technology to communicate with...
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Winner of 2014´s Venturefest and now a part of Virgin Startup, OfferMoments has an app that can make customized messages on billboards – much like those seen in the movie ´Minority Report´. If you have...
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This is according to the IHL Group who conducted a study of more than 100 retailers. While only 10% of the larger retail stores have currently adopted beacons, many – both large and small –...
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