Smart consumers are Wi-Fi-A-Holics. They live and breathe 24/7 internet access and are constantly on the look out for free Wi-Fi Hotspots when they are away from the home or office. In 2012 there were 1.12 Billion smartphones being used and this is predicted to rise to 2.43 billion smartphone devices in operation by 2016.
So […]
As technology moves forward and people become more and more reliant on the internet, it has been noted that Wifi has become and integral part of everyday lives. But just how far has it come, and how important is Wifi and the internet in peoples lives? Wifi is all around us, you can’t walk into […]
Businesses are always looking at ways to increase brand loyalty and ultimately sales. Businesses look towards the value of coupons as a means to encourage customers to spend money. Coupons and digital marketing allow a business to guide customers into spending money on particular days which are generally not as profitable as others.
Take EE (formerly […]
Technology has become common place in the digital age, but as a business which technology should you embrace, should it be a website, mobile app, in store Social Wifi or something else?
We are going to go through what we believe to be the main critical technological areas that any business should be looking to embrace.
Websites
20 […]
Cafè’s, restaurants, bars and hotel reception areas are great places for people to meet up with friends and colleagues for a cup of coffee and a chat. The cafè culture is based solely on being social, and it’s main clientele is destined to stop by for a quick drink, and either catch up on some […]
Everywhere you go whether it is for business or pleasure, every hotel, B&B, motel, even campsites are beginning to offer Wifi to service the needs of their customers.
Now in this connected world, the offering of Wifi is a must, as even the most un-tech-savvy customer has the need for connectivity. A few years ago the […]
Everywhere you go Free Wi-Fi is available, retailers and business owners provide this service as a way to entice customers into their premises, but not many actually know why they are doing it apart from keeping up with the competition.
In a survey customers were asked “would the availability of In-Store Wi-Fi influence where you shop?”
At […]