WiFi Is The New Cigarette – Social WiFi Is The Patch

As technology moves forward and people become more and more reliant on the internet, it has been noted that Wifi has become and integral part of everyday lives.  But just how far has it come, and how important is Wifi and the internet in peoples lives? Wifi is all around us, you can’t walk into any town centre without seeing signs for free Wifi.

But what are the needs of this modern era?

According to a survey by broadcom.com there is an inherent need for Wifi,with 30% or people claiming that they can’t go without Wifi access for more than an hour, and 60% or people surveyed stating that they can’t go without Wifi access for more than a day. Surprisingly 39% or those surveyed said they would give up coffee for Wifi access and 43% said they would go without chocolate. Under a Wakefield Research survey 44% of Americans stated that it would be difficult to stay in touch with family without Wifi access. It is clear to see that the necessity for Wifi access is huge, so how does a business capitalise on this, to not only service the customers needs but also to generate revenue for the business? Well 75% of Americans said that a week without Wifi would leave them grumpier than a week without coffee, so there is a tangible suggestion that by offering Wifi to your customers will result in happier and more satisfied customers. So as a business there is a defining way in which to make your customers happier.  But how does a business translate a happy customer into increased revenue? Put simply Social Wifi is the answer. Offering your customers Wifi with Social Convergence enables a business to keep / make customershappy but also offers opportunities to increase revenue. Most customers at a business that utilise the Wifi will do so on mobile devices.  Mobile users are more active on Social networks, and visit them more frequently.  Also 84% of 18-44 year old smartphone owners times is spent on Social Networks. The real key for businesses offering Wifi though, is that 60% of consumers say the integration of Social Media, makes them more likely to share products and services, something which through the use of Social Wifi, can be enhanced and encouraged to offer additional Return On Investment.

So how does a business utilise this need for Wifi?

Have you ever wondered how a particular brand knows so much about you that they keep sending relevant discount offers, including at times when you need them the most? It is not magic, nor is it luck. These offers are a result of the brand being able to obtain some solid customer insights that have helped it create a timely marketing message that is extremely relevant to your needs. While there are plenty of traditional data collection techniques, like web analytics and monitoring a particular customer’s purchase behavior, there is another wealth of consumer data that is just waiting to be tapped and this data is sitting on a consumer’s social profile across different networks, like Facebook and Twitter. The question is – how do you get access to this rich social data that is essentially the most credible first party data that you can get ahold of? The answer lies in social login. By integrating a social sign on, you get a ton of benefits, one of them being deep customer insights by capturing social data.

Social Login and Social Data

When you implement social login on your site, the overt benefit that you are offering your customers is seamless login with their preferred social media accounts. So, if a user wants to log in to your site with his Facebook account, he can. And when he does this, he bypasses the long, drawn-out new user registration process that leads to the creation of yet another user name and password that needs to be remembered. Offering users a frictionless sign on process improves login conversions. But there is another benefit that a social login plugin brings to the table – the ability to capture data that is highly accurate. We’re not talking ‘sentiment’ data here but ‘real’ data. Marketers no longer have to draw inferences about customer characteristics based on their purchase and/or website behavior. This social data helps you get more clarity about the individual, his/her needs and requirements, preferences and dislikes.

Permission Based Access

What you – the marketer with social login – are getting is the permission to access profile information from a particular user’s social network (the one which they used to log in to your site). The way it works is like this – say a user chooses to login with their Facebook identity, a permission screen will greet them asking to share their profile data with the website. The identity provider chosen by the user determines the kind of data you can capture. In this case, it’s Facebook, so you can access birth date, relationship status, interests, etc. If the user had logged in with their LinkedIn identity, you could have access to their work history, skills, and so on. Social login gives you access to this data; it also stores it in normalized format in your database. This allows you to pair this data with other third-party applications you might be using to draw a clearer picture of the customer.

A Social Data Strategy

A social login provider such as Bansko WiFi helps you capture data points from a user’s profile. As can be imagined, this is a lot of information and as a result, you have multiple options as to what to do with it. Utilising the social logins, allows you to collect a wealth of data about your customers, meaning that you can interact with them on a personal level, for instance if you know when their birthday is, you can send them a special offer prior to this, not only will the customers feel loved but if you do it right, you can coherce your customers into bringing their friends along and so increase your sales. The idea is to deliver value back to the customer with the data you’ve accessed through relevant content. So, make sure you are very clear about what you’ll do with the data you gather and how it is aligned with your larger content marketing strategy.

Customer Insights through Social Login

A user’s profile information on a social network is usually current and accurate, because most of it is visible to their friends and family. This means that this data is more accurate than what you can get through a normal registration process. Social data has more accuracy and dependability, enabling you to segment customers and make highly personalized offers. The customer insights drawn from this data can help you create a better user experience and engage with the customers at a far more personal level than otherwise possible. This leads to your content being shared, re-shared and discussed, resulting in more social media referral traffic and ultimately higher sales.

To Conclude

Social login helps you socialize your web property and ensures that you do not have to look anywhere else other than easily accessible social networks to get rich customer insights. It acts as the bridge between your target market and your website, and now includes the Wi-Fi in your business courtesy of Bansko WiFi . You don’t really have to try too hard to get critical customer insights if you’ve implemented social sign on correctly: A user logs in, you get his permission to access information he’s already entered, and you have access to some amazing numbers instantaneously. What you do with this data is completely your call. But make sure you use it well. The difference between success and failure for a business today depends on how well it has understood its customer and how it has put this understanding to use. Wifi is the the new cigarette and Social Wifi is the patch, there is huge demand for constant 24/7 access to the digital world, and as a business you have the opportunity to utilise this to your advantage, by offering a service to your customers that have a massive need, but at the same time to use this need to drive revenue and exposure back into your business.  Social Wifi is the answer that many businesses have been looking for to make their money and business go further.