Bansko Wifi – digital marketing

Beacons are moving out of the pilot phase

Beacon technology is moving forward out of the pilot phase and we can already see how it is helping retailers revolutionise in-store purchases. Beacons will end up completely integrating retailers’ digital marketing, loyalty programmes and payments. Read the whole report…

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By http://www.ibeaconsblog.com|March 12th, 2015|beacons, beacons technology, business insider, ibeacons, ibeaconsblog, marketing @en, Misc, retailers, Technology|Comments Off

The Basic Definitions of Online Marketing Terms

Sometimes we forget how deep we are in the business and forget to just give someone an introduction to the basic terminology that’s floating around as we talk about online marketing. Lucky for you, Wrike has put together this Online Marketing 101 infographic that walks you through all of the lingo you need to hold a conversation with your marketing professional. Affiliate Marketing – Finds …

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By Douglas Karr|December 15th, 2014|affiliate marketing, banner ads, content curation, content marketing, contextual ads, conversion rate optimization, display ads, earned media, Email Marketing, inbound marketing, influencer marketing, lead nurturing, lead scoring, maketing terms, Marketing Automation, Marketing Infographics, marketing terminology, Mobile and Tablet Marketing, mobile marketing, native advertising, online public relations, owned media, paid media, pay per click, PPC, remarketing, Sales Enablement, search engine marketing, search engine optimization, Search Marketing, seo, social ads, social advertising, social media marketing, split testing, sponsored content, Technology|Comments Off

Multi-Channel B2C Campaigns Realize a 24% Greater Return on Investment

One of the reasons I went into business was that we watched businesses truly struggle at managing all of their marketing channels. Larger enterprise corporations had silo’d efforts in search, social, email marketing, and sales that lacked any coordination. Additionally, it was the combination and coordination of the multi-channel marketing efforts that actually increased the return investment. It’s not the sum of the channels, it’s …

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By Douglas Karr|December 1st, 2014|analytics, content marketing, Ecommerce, Email Marketing, Marketing Automation, Marketing Infographics, Mobile and Tablet Marketing, multi-channel, multi-channel marketing challenges, multi-channel marketing opportunities, multi-channel marketing statistics, multi-channel marketing strategies, omni-channel, Sales Enablement, Search Marketing, social media marketing|Comments Off

The Value Of Coupons In Digital Marketing

Businesses are always looking at ways to increase brand loyalty and ultimately sales. Businesses look towards the value of coupons as a means to encourage customers to spend money. Coupons and digital marketing allow a business to guide customers into spending money on particular days which are generally not as profitable as others.

Take EE (formerly […]

By andy|October 26th, 2014|Social WiFi|0 Comments